Video Ad Tech Systems Market: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016 New Research Report at ReportsnReports.com
Dallas, Texas (PRWEB) January 30, 2014 -- Video ad networks, trafficking platforms and programmatic systems processed $7.2 billion in 2013 multi-screen media spend, an annual increase of 43.6%, as quantified in an inventory, monetization and operations revenue report.
The report, Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016 (http://www.reportsnreports.com/reports/274314-video-ad-tech-systems-inventory-clearing-trafficking-spend-and-business-operations-analytics-2014-2016.html), delivers a segment-by-segment portrait of the sector’s economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue.
Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory, sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and international undertakings.
Video ad networks cleared17.2% of video spend, trafficking platforms delivered the equivalent of 55.9% of sector share, and programmatic systems handled 26.9%.
The digital video advertising industry’s roaring momentum toward workflow efficiency and big data utilization—enriching inventory transparency and audience demographics--has resulted in a marketplace rapidly closing the monetization gap across the video ad tech ecosystem, synchronizing inventory and media spend growth.
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As buyers increasingly adopt a range of programmatic tools to better manage cross-platform demand, publishers are responding with selling tools and issuing RFP’s that address complex criterions for desirable automated trading outcomes.
The digital video advertising sector is poised to return $4.4 billion in total net revenue (excluding AOL/Adap.tv and Google’s properties) by year-end 2016.
The Q & A Forums are important complements to this data-rich study, with insights tendered by the sector’s foremost innovators: Adobe Primetime, Black Arrow, Blinkx, Bright Roll, Collective, Free Wheel, LiveRail, Martini, DG/Media Mind, Mixpo, SET Media, Rocket Fuel, SpotXChange, Videology, Vindico, Visible Measures, YuMe, Inc. and others.
The market study says, “This concentrated inventory, spend, business operations and sector analytics report is an investment vehicle for agencies, brands, publishers, operators, consulting practices, tech media services firms, VCs and investment banks.”
Table of Contents
Executive Summary
Digital Video Advertising Terminology and Definitions
Introduction to the Digital Video Advertising Ecosystem 2014 – 2016
Section One
Section Two
Section Three
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Desktop and Mobile Music Monetization 2005 - 2016: Advertising, Download and Subscription: Seaside, CA Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market, according to a multi-segment research report.
The report, Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription, is a data-driven analysis of multiple components contributing to the sector’s expanding revenue base.
Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales.
Sector revenue analytics parse media spend by format (audio, video and display on listening-based digital music services, in-stream video advertising running on music video destinations such as YouTube), total available inventory, CPMs, subscribers by service (U.S. and internationally), plus music downloads (internationally and domestically), pricing and total receipts by storefronts such as iTunes and Amazon.
The Economics of Mobile Ad Spend 2013 - 2016: Global Inventory, Media Billings and Business Operations: Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings, according to an inventory, spend and sector solutions revenue report.
The report, The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations, presents a detailed accounting of global sales by territory, including the U.S., Europe, AsiaPac, Africa and Latin America, calculated against inventory requests, formats, pricing by region, fill rates, CTRs and eCPMs.
CPM inventory, performance-driven media conversion rates, served and data-enhanced impressions are fueling business operations yielding strong sector net revenue growth across technology solution categories including ad networks, ad serving platforms, audience profiling specialists, exchanges and programmatic trading environments.
Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 – 2016: Streaming music radio, curated station and track play listening hours are spinning ahead at a 2013 growth rate of 47.5%, backed by monetization initiatives channeling $1.22 billion into the digital music ecosystem.
This due diligence level sector analytics report presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding advertising revenue.
The report, Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 - 2016, presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding revenue.
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