Video Marketing Training Course Helps Small Business Owners
Richmond, Virgina (PRWEB) July 24, 2013 -- A new video marketing training course is helping small business owners and independent professionals learn how to make high-quality videos to promote their businesses. The online course, called "Video Marketing 101," is being offered by the Virginia-based consulting firm Redpoint Marketing Consultants.
"Video is one of the most powerful marketing tools available to a small business owner, but it's also one of the most underutilized," said Kevin Jordan, owner of Redpoint Marketing Consultants. "Many people are intimidated by the technical aspects of video marketing, and don't realize how easy it really is to make a high-quality video." The Video Marketing 101 course helps to dispel the myth that a business owner who wants to make effective promotional videos needs to spend thousands of dollars to hire a production company and film crew.
"I really focus on the basics in this course," said Jordan. "It's designed for people with little or no experience with video production, who don't have the time or desire to learn more than what's required to get started making professional-quality videos."
The course is divided into four lessons, one each on video marketing strategy and equipment, video production, video editing, and video distribution. The lessons can be completed on-line as a self-study course; however, one-on-one coaching is available for those who need additional assistance. Each lesson has action assignments for students to complete before moving on to the next lesson, so that by the end of the course they will actually have a completed video.
Early graduates of the course have high praise for Jordan's ability as an instructor. "He makes it very simple to understand," said Joe Costantino, owner of Business Marketing Success and a recent Video Marketing 101 student. "For a guy like me who has no technological experience whatsoever, that's very important. I highly recommend Kevin's video course to anyone who wants to learn how to make their own videos and market themselves in a bigger way."
Video is becoming an increasingly important part of marketing strategy for both large and small businesses, regardless of industry. For business to consumer marketing, video can dramatically increase the likelihood that someone will purchase a product (by as much as 64% according to Comscore). For business to business marketing, Forbes has another eye-opening statistic: 65% of senior executives said that they have visited a vendor's website after watching a video. There is no doubt that video marketing is here to stay, and the demand for training on how to make effective use of this tool has led to several programs similar to Jordan's. One program in particular, Video Genesis, is a good alternative for those with a little more time and money to invest who have no interest in one-on-one coaching. However, for busy small business owners who want to quickly learn the basics of video marketing, Video Marketing 101 appears to be the best option currently available.
For more information about Video Marketing 101, business owners can visit the video marketing course registration page, or contact Kevin Jordan directly. Registration is now open and there is currently no waiting list, but that could change as demand increases.
About Kevin Jordan and Redpoint Marketing Consultants
Kevin Jordan is the owner of Redpoint Marketing Consultants, a small-business consulting firm located in the Richmond, VA area. Kevin is one of about 65 authorized Duct Tape Marketing Consultants worldwide, meaning he is trained and licensed to teach small business owners one of the most successful small business marketing systems ever created. Although located in Virginia, Redpoint Marketing Consultants serves clients throughout the United States.
Kevin Jordan, Redpoint Marketing Consultants, http://www.redpointmarketingconsultants.com, 866-245-6098, [email protected]
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