Video search results increase organic website traffic by 136%
London, UK (PRWEB UK) 3 April 2014 -- MoneyWeek, the UK’s largest financial magazine, has seen 136% growth in organic visits to its videos using vzaar’s video SEO tools. According to Robin Sapherson, Marketing Director at MoneyWeek, “We used vzaar to create our video sitemap and have been very impressed. Within days our videos were appearing in search engine results and have been a huge driver of organic traffic ever since.”
Alongside its growth in traffic MoneyWeek also produced this blog post detailing how the team achieved:
- 40% increase in time on webpage
- 160% increase in overall video visits
- 82% increase in conversions
“The video sitemaps tell the search engines what the videos are about and where they are located on our website. This means that we appear for more relevant search terms so we get highly targeted traffic and it is this that has contributed to our 82% increase in conversions,” Sapherson explains.
“In our early days we used YouTube for our video hosting but we soon found that this just wasn’t driving much traffic to our site. There’s a common misconception that only YouTube videos appear in search results but we’ve actually seen our videos outrank similar YouTube ones since we started using vzaar’s video SEO feature,” vzaar VP of Sales Jim Henry says, “As video marketing develops into a much more established field, marketers are becoming more strategic in how they use video to achieve real business goals.”
“For brands that are using videos to sell a particular offering, it is essential that video search results drive traffic toward their own site – not a third party’s. We designed our video SEO tools to do exactly that.”
About vzaar
vzaar provides professional video hosting for those that need their videos to do more than just play. Built with real business objectives in mind, vzaar comes preloaded with powerful marketing, security and customization tools. Thousands rely on vzaar to stream video content to audiences across the globe.
Founded in 2007, vzaar has offices in London, UK and Boston, MA and counts film director Oliver Stone among its investors.
For more information, or to register for a free 30 day trial of vzaar video hosting visit http://vzaar.com. For inquiries call 1-877-831-7110 (US) or 020 7820 6280 (UK).
About MoneyWeek
MoneyWeek is the UK’s biggest selling financial magazine. The weekly publication features thought-provoking articles and guidance from financial industry experts and is read by over 55,000 subscribers.
Hayley Dixon, vzaar, +44 2078206280, [email protected]
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