Vidora Announces Partnership with LiveRail for Mobile Video Monetization
San Francisco, California (PRWEB) July 11, 2013 -- Vidora and LiveRail today announce an integration which for the first time provides premium video content owners with a simple solution to reach consumers and monetize video across mobile devices. LiveRail’s award-winning video monetization platform enables Vidora publishers to make their video inventory accessible to the best brand advertisers and video ad networks.
Online video is increasingly viewed on smartphones & tablets and Vidora’s video publishing and distribution platform allows content owners to easily create dedicated channels of their video content for viewing on mobile devices. Now, with the integration of LiveRail, publishers have access to advanced monetization tools such as Real Time Bidding, exclusive controls such as CheckPoint, and Real-time Analytics, giving them the ability to better track and gain actionable insights into buyer behavior.
“For those publishers who have succeeded in building audiences across this fragmented landscape, monetization remains a complex and vitally important business issue,” said Mark Trefgarne, CEO and Co-Founder at LiveRail. “The amount of video being watched on mobile devices is only going to increase and Vidora’s integration with LiveRail provides a great platform for publishers to monetize their video inventory across mobile devices.”
With the integration of LiveRail, Vidora adds to its existing tools to help publishers monetize their premium video. Existing monetization tools include in-app purchases, subscriptions, pay-per-view, and authentication with 3rd party subscriber management platforms.
“Vidora’s goal is to make it incredibly simple for online video publishers to reach viewers on mobile devices in a way that provides maximum control of their content and protects their brand,” said Alex Holub CEO of Vidora. “The integration with LiveRail offers publishers even more tools to maximize the value of their content by leveraging the best video ad networks and brand advertisers.”
Vidora is available for consumers free of charge in the iOS App Store on the iPad. LiveRail is available to all video publishers distributing in Vidora.
About Vidora
Vidora is an advanced video aggregation platform for mobile devices which enables global content owners to reach users across devices and geographies. Vidora’s proprietary personalization technology helps consumers easily discover great video and publishers gain valuable insights for monetization and optimization of their content. Integration with AppleTV using Airplay enables Vidora users to discover content on the iPad and play it back on the TV. Vidora works directly with premium content owners to offer hundreds of thousands of premium movies, shows, live streams, and videos including thousands of videos available exclusively on Vidora’s iPad experience.
Vidora is headquartered in San Francisco, California and was founded in 2012 by graduates and PhDs from Berkeley, Caltech, and Stanford. For more information about Vidora visit http://www.vidora.com.
About LiveRail
LiveRail is the leading publisher monetization platform for video with more than 3bn impressions delivered via its platform each month. LiveRail provides premium publishers with the technology and services to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for a Publisher, LiveRail is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.
Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures. For more information visit: http://www.liverail.com.
Alex Holub, [email protected], http://www.vidora.com, +1 (415) 237-3423, [email protected]
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