Virtual Data Room Innovation Starts with the Customer at ansarada
Chicago, IL (PRWEB) July 31, 2013 -- ansarada have recently introduced NPS (Net Promoter Score) as a way of better understanding their customer needs and frustrations.
ansarada CEO Sam Riley says "Our mission is to make life easier for everyone involved in M&A so looking for innovative ways to deliver on that is a top priority."
"We are always looking for a better way, but innovation is irrelevant for us if it doesn't solve a real M&A issue.
"NPS provides a feedback loop to continually deepen our understanding of people working in M&A and their data room experience - what they really want and how we can improve things for them.
"It is a vital part of the way we do business."
As a company that prides itself on making life easier for everyone involved in M&A due diligence, everything they do starts with consideration of how they want their customer to feel when using their product.
Using NPS provides the ansarada team with very specific comments from M&A professionals.
This gives them far more robust, tangible feedback than ever before, both on how well they measure up and how they are progressing over time.
Customers receive a short questionnaire triggered by different actions within the product.
The scores and comments from completed questionnaires are collated and fed back onto dashboard screens in the ansarada office for all to see.
This transparency ensures that every member of staff, from those more client facing to behind the scenes developers, from marketing to finance, are all aware of how their product and service is performing every day.
Head of Product and Infrastructure, Hannah Milborrow, says "NPS really helps the development team get a deeper understanding of the real issues they are trying to solve."
NPS has become an intrinsic part of the innovation and development process at ansarada.
The detail and immediacy of the feedback has inspired teams across the business to delve much deeper into their customer mindset when originating ideas, whether for data room product, service, pricing or marketing.
The depth of customer understanding helps ansarada prioritize all new developments to ensure the best possible results for everyone working on M&A deals.
Sam sums up, "There is a joy in knowing that what you are doing is making a difference."
Formed in 2005, ansarada offers the only virtual data room designed exclusively to simplify M&A due diligence.
Their data rooms have been used for transactions in over 3100 cities worldwide.
They have offices in the US, Australia, Asia and Europe and were recently placed in the top 20 of BRW’s 2013 Best Place to Work awards.
Taz Bareham, ansarada, http://www.ansarada.com/, +61 (0)2 8241 0800, [email protected]
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