Visual SKUs Digital Asset Management Software Helps Resource/Ammirati Manage and Send Product Images for Global Manufactuer
Toronto, Ontario, Canada (PRWEB) February 04, 2016 -- Visual SKUs Inc., a leading provider of product photography workflow and Digital Asset Management (DAM) solutions, announces that Resource/Ammirati, a digital marketing agency, is using Visual SKUs Digital Asset Management software to manage, format, and send thousands of product images to retailers on behalf of their fortune 500 global client.
In 2014 Resource/Ammirati was faced with a big challenge. One of their clients, a manufacturer and marketer of consumer and commercial products worldwide, required thousands of product images across multiple brands, to be produced, managed, and distributed to over 25 retailers including Walmart, Amazon, Target, Home Depot, and Lowes. Each retailer had different image specifications - file type and naming, resolution, dimensions, and delivery method – and required detailed image data formatted and sent with the image files.
Kate Ersly, Senior Manager, Omni-Channel, at Resource/Ammirati stated, “When I reviewed the existing images, which were inconsistent and low quality, and I considered the number of products and brands, the retailer requirements, and the project timelines, I knew a manual approach was not an option. It would take a team of 10 several years to complete. We needed a software tool.”
Resource/Ammirati reviewed several digital asset management solutions before selecting Visual SKUs DAM.
After using Visual SKUs DAM for the past 18 months, Resource/Ammirati has experienced the following key results:
1. Increased Productivity: With a single dedicated resource, over 30,000 images for 10 brands have been delivered to 25 retailers.
2. Increased Customer Satisfaction: With higher quality images, accurate image data, and fast response time to requests, retailer satisfaction has increased.
3. Decreased Time-to-market: Product images are formatted and sent to retailers quickly shortening the time-to-market and increasing ecommerce sales.
4. Increased Efficiency: Centralized organization of product images and data by product, brand, and retailer has increased image management efficiency.
5. Increased Insight: Reporting makes it quick and easy to gain insight into image production rates and to determine which products and brands are missing images.
Claudio Di Sano, President of Visual SKUs commented, “We are pleased Visual SKUs DAM has allowed Resource/Ammirati to provide such a great service to their clients. It is especially good to hear how happy their client’s retailers are with the speed images are delivered and the accuracy of the data. Getting accurate digital assets into the market quickly is one of the biggest factors impacting ecommerce sales”.
“Visual SKUs DAM is a fantastic system for us” stated Ms. Ersly, “What I have accomplished in a short period of time has been incredible. We have met and exceeded client expectations. And the impact it has had on our client’s business has been tremendous, increasing both sales and retailer satisfaction”.
ABOUT Resource/Ammirati
Resource/Ammirati is a digitally led creative agency formed in 2014 by the integration of digital marketing pioneer Resource and New York advertising firm Ammirati. We offer nimble start-up spirit at scale, with 400 associates spanning three offices. Marketers like Birchbox, DSW, Nestlé, Newell Rubbermaid, North American Breweries, P&G, Pirate’s Booty, Sherwin-Williams, White Castle and Victoria’s Secret turn to Resource/Ammirati to build OPEN brands and embrace “everywhere commerce” to accelerate growth. For more information, visit http://www.resourceammirati.com.
ABOUT Visual SKUs
Visual SKUs offers companies in the Automotive and Consumer Packaged Goods industries a flexible suite of Product Photography Workflow and Digital Asset Management (DAM) solutions. Companies like Bosch, FRAM, Philips, InContext Solutions, and Continental rely on Visual SKUs products and services to easily and effectively produce, manage, and share digital assets within their organization and with their customers. Visual SKUs product photography services has produced over a million still and 360 product images for some of the largest companies in the world. Visual SKUs DAM software helps companies manage their digital assets and distribute them to retailers and etailers worldwide. For more information, call toll-free at 1-888-447-0918 or visit http://www.visualskus.com.
Patrick Weilmeier, Visual SKUs Inc., http://www.visualskus.com, +1 (604) 221-1284, [email protected]
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