Vocus Delivered $2 Million in Leads to Outward Media
Beltsville, MD (PRWEB) July 29, 2013 -- Vocus, Inc. (NASDAQ: VOCS), a leading marketing cloud provider, distributed a case study showcasing the tremendous value Outward Media, a West Hollywood-based marketing data company, has found in the Vocus Marketing Suite.
Prior to Vocus, Outward Media relied on a variety of marketing tools that were time consuming and produced few results. The Vocus Marketing suite offered a one stop shop with all of the necessary tools to create marketing success for the marketing data company.
"I can create my online news releases, I can see if anybody mentions Outward Media or our brands on social media, and I can send our email newsletters and track the results,” said Nancy Arter, Vice President of Sales and Marketing at Outward Media.
Of all the tools the Vocus Marketing Suite offers, Arter has found the most value in the online news releases and Buying Signals.
The online news releases increased Outward Media’s web traffic 30 to 25 percent and have delivered several proposals for large opportunities, which total about $2 million in leads.
Meanwhile, Buying Signals helped Outward Media monitor millions of tweets for messages relevant to Outward Media and delivered them directly to Arter to engage prospects.
“Vocus has found me a number of people that I could help,” said Arter. “I offer them advice or point them to one of our products to purchase online. Buying signals is very, very effective.”
To read more about the successes companies have experienced thanks to the Vocus Marketing Suite, please visit: http://www.vocus.com/blog/case-studies-reviews/
About Vocus
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.
Laura Spaventa, Vocus, http://www.vocus.com, +1 (301) 479-1357, [email protected]
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