Walgreens Building an mHealth Empire with the Customer at the Centre | Open Mobile Media
United States (PRWEB) April 15, 2015 -- Open Mobile Media has recently interviewed Greg Orr, Director Consumer Digital Health, Walgreens in a podcast titled ‘Walgreens Building an mHealth Empire with the Customer at the Centre’.
Walgreens sees around 8 million customers a day and its new partnership with WebMD that has 66 million users every month really expands its customer touch points.
This exclusive podcast features an exclusive one on one with Open Mobile Media and Walgreens on how to better manoeuvre the crowded and complex connected health market. They discuss the importance of thinking about the patient and adapting to work in this fast shifting eco-system.
According to Greg Orr, Director Consumer Digital Health, Walgreens “it’s about taking the traditional healthcare model and seeing how we can reinvent it – with the customer in the center”. He went on to reinforce the importance of building relationships “we need to reduce friction points for patients be it adherence, remote care and behavior change, it’s about making it convenient”
The interview with Walgreens covers three areas: How do we reduce friction points for patients, out of the box engagement efforts to build relationships, better using data to create patterns to help patients and communities eat and live healthier.
Walgreens is using digital as a key platform for retail and healthcare innovation, and with partnerships with WebMD, Qualcomm, MDLIVE and more, it is poised to be one of the names to watch out for in 2015.
The exclusive podcast can be accessed for free here.
Connected Health Media:
Connected Health Media is a part of Open Mobile Media which is a reference point for future mobile and web landscapes. We aim to provide you with industry focused news, events, reports, updates and information. Open Mobile Media is part of FC Business Intelligence Ltd. FC Business Intelligence Ltd is a registered company in England and Wales - Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK. enabling dialogue throughout the industry.
You can also learn more about the event on twitter @Connecthealth_ or on LinkedIn – Connected Health Media
Contact:
Shreya Ganapathy | Research Director- mHealth | Open Mobile Media | P: +44 20 7375 7150 |
E: shreya(at)openmobilemedia(dot)com
Brittany Marshall, FC Business Intelligence, http://www.connectedhealthmedia.com/, +44 2074224369, [email protected]
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