Walker Zanger’s New Sketchbook Collection Showcases Tile Hand-painted by Artisans
Los Angeles, CA (PRWEB) August 29, 2016 -- Artisans bring the new Sketchbook collection by Walker Zanger to life with unique paint-strokes in every ceramic tile, featuring a mid-century modern aesthetic to blend bold color and clean lines with organic graphics and geometric minimalism.
“The designs in Sketchbook are inspired by the whimsy of mid-century modern fabric design, bringing to mind artistic patterns by Lucienne Day and textile designs from Alexander Girard,” said Walker Zanger Vice President of Design and Marketing Jared Becker. “The name ‘Sketchbook’ signifies the process of marking by hand, presenting nature-based motifs in simple geometric patterns.”
Carefully hand-painted, the bold black lines in the new collection reflect the work of the artisans who create them. Each individual tile is a work of art, as evidenced by the slight variations in the stroke and thickness of the lines. No two tiles are exactly alike, giving designers and homeowners a personalized design that cannot be replicated anywhere else.
The varied inspirations behind each design puts a new twist on mid-century modern style. The “Ripple” pattern reflects the fluidity of dropping a pebble into a pool of water, and “Dandelion” presents a whimsical interpretation of the flower with an attractive, mid-century modern sensibility. Featuring a simple palette of black, blue, grey and yellow, the collection makes a strong statement, adding fun visual appeal to backsplashes, bathrooms, restaurants and retail spaces.
“Creating a unique space begins with taking a new approach to design elements,” said Becker. “Fluidity, organic movement, and rippling water aren’t always associated with the modern aesthetic. Yet, by incorporating these concepts into Sketchbook, we’ve created a way to inspire and enhance modern spaces.”
For more information about the Sketchbook collection or other Walker Zanger products, please visit walkerzanger.com.
About Walker Zanger
For more than 60 years, Walker Zanger, the world’s most comprehensive stone and tile company, combines traditional tile-making techniques with a modern sophistication that transcends any singular design style. A leading choice for design professionals and consumers, Walker Zanger natural stone and tile products can be found in luxury homes, trendy boutiques, lavish spas and resorts, famed museums and fine restaurants around the globe. Walker Zanger is available through 14 beautiful showrooms and more than 150 authorized dealers nationwide. To learn more about Walker Zanger and its line of products visit walkerzanger.com.
Luis D. Sosa, Merlot Marketing, +1 (916) 285-9835, [email protected]
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