Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

WAT-AAH! Continues Its Support of the 'Drink Up' Initiative with the Release of a New T.V. Commercial, Entitled "Drink WAT-AAH!," Created by Kid Fan Group -- Yung Day 1
  • USA - English


News provided by

WAT-AAH!

Sep 30, 2013, 09:05 ET

Share this article

Share toX

Share this article

Share toX


New York, NY (PRWEB) September 30, 2013 -- WAT-AAH!, a premium brand of functional water for kids and teens, will once again use their connection with today’s youth to promote healthy hydration and the Drink Up initiative led by the Partnership for a Healthier America (PHA) and its Honorary Chair First Lady Michelle Obama. WAT-AAH! introduces Atlanta based kid group and WAT-AAH! fans, Yung Day 1, and releases their first single and commercial, “Drink WAT-AAH!” (http://youtu.be/8iVG7U64wSo).

Drink WAT-AAH!" is the first single from Yung Day 1 dedicated to promoting healthy hydration to kids and the Partnership for a Healthier America's Drink Up initiative encouraging Americans to drink more water, more often.

Post this

Yung Day 1, a young, fresh hip hop group based in Atlanta, made up of five siblings from ages 8 to 13 (Yung Suum, JDash, Mook Mook, QBeezy and Count Dollaz), first discovered WAT-AAH! while grocery shopping with their mother, Brandi Haulcy. They were immediately drawn to the brand, its colors, cartoon figure, and like average kids, pestered their mom to purchase the product. WAT-AAH! became their favorite drink and “Drink WAT-AAH!, WAT-AAH!” became a common phrase in their home. The group decided to compose a song, choreograph a dance and film a music video, with the hopes that it would reach their friends and other kids both inside and outside their own community.

The 60-second “Drink WAT-AAH!” commercial will be featured on Drink Up’s official site, http://www.youarewhatyoudrink.org, alongside PSAs from the First Lady Michelle Obama and Cristina Saralegui. Secondly, the commercial will be presented during the launch event today for Hip Hop Public Health (HHPH) and PHA's collaborative album, “Songs For A Healthier America”. WAT-AAH! is the presenting sponsor of the event and album, which features popular artists: Doug E. Fresh, Ariana Grande, Jordin Sparks, Ryan Beatty, Ashanti, Matisyahu, along with Dr. Oz and The Hip Hop Doc (Dr. Olajide Wiliams), as well as New York Knicks’ Iman Shumpert. Yung Day 1 will be in attendance as special guests and will be joining artists, speakers and over 800 NYC school children invited to the concert.

Recently, during the White House convening on "Food Marketing to Children,” the First Lady Michelle Obama urged industry leaders to use their expertise to advertise healthier foods and beverages to kids. She advocated for them to use the "magic of marketing and advertising" to promote fruits, vegetables, other nutritious foods, and water. She spoke about the “phenomenon known as pester power” which is, as she explained, when kids see food advertised they are significantly more likely to ask for it at the store. She wants to see this effect now occur for healthy foods and beverages.

Over the last five years, WAT-AAH! has witnessed the “pester power” of its products among kids and teens in both supermarket as well as schools and has experienced phenomenal sales growth nationwide. Its success is credited to its strategy, which empowers kids and allows for their active participation in the brand's marketing efforts and refusing to pander to adult notions of what kids want.

“Drink WAT-AAH!” displays the company's continued commitment to this strategy. The commercial, produced by Benjamin Barak and Sanctified Crack Gorilla, will air in various markets nationwide including, New York, Atlanta, Chicago, Boston, Detroit, and Philadelphia. To reach children effectively, the commercial will be distributed through Channel One -- a daily news program broadcasted in classrooms to millions of kids nationwide. This will also include a dedicated campaign launching Yung Day 1 on leading hip hop media and entertainment sites: Complex Magazine, In Flex We Trust, Thisis50, Global Grind, Blow Hip Hop T.V. and Hip Hop Weekly to name a few. In addition, a website featuring the commercial, photos and the more about the artists can be viewed at http://www.yungdayone.com

To learn more about WAT-AAH! visit http://www.wat-aah.com

Christine Widga, WAT-AAH!, http://www.wat-aah.com, +1 (212) 627-2630, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.