Web Design Company, Lounge Lizard, Discusses The Top 4 Ways To Make Your Website Relatable
NEW YORK, May 9, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
People spend a lot of time between SEO and web programming basically designing a site to be optimized for other computers to read. While there are obvious benefits to that approach and also a great deal of necessity, you need to remember that ultimately your website needs to be relatable to humans as well if you expect them to stick around after they arrive on your site. Today the NY based web design company, Lounge Lizard, discusses the Top 4 Ways to make your website relatable.
- Use real language. While we have to include keywords and phrases along with the occasional buzzword, there is no reason to go full jargon with the content of your site. Using too many adjectives, excessive amounts of technical terms, or going overboard on sales and marketing lingo is a great way to get people to tune out to what you are saying or just bore them to death. Focus on using real language with a tone that matches your brand. It should be easy enough to read that a middle-school aged teen can comprehend it.
- Include misspellings. One area where humans and machines differ is in our ability to misspell words. That should be taken into account on your site with variations and common misspellings of keywords, product names, and the like for both on-site searches and SEO. For internal search engines, using one with an auto-suggest feature is a good idea. To err is human so you should adjust your site to still respond effectively when it does occur.
- Create digestible content. One of the biggest factors for high on-page time has to do with having digestible content. That concept is more than just the content itself, which needs to be interesting, helpful, and engaging. Additionally the layout is important, supporting both common eye scanning behavior such as making use of the 'F' pattern and keeping content modular so it is easier to find.
- Tell your story. A big part of both branding and humanizing your website has to do with telling your story and connecting to the audience on a more personal and relatable level. By doing this it is easier to foster trust because visitors know more about you and understand the motivations behind the business, whether that is helping solve a customer's problems or creating a business model that ultimately helps those less fortunate like TOMS shoes.
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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SOURCE Lounge Lizard
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