NEW YORK, May 18, 2018 /PRNewswire-iReach/
Lounge Lizard is globally recognized as a top New York web design company within the website and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Color theory refers to how colors interact in a design; specifically, in terms of complementation, contrast, and vibrancy. Web designers rely on color theory for direction on how to use color when designing website. With the right mix of colors, shades, and tones, it's possible to attract, engage, and guide users as they explore a website. Lounge Lizard discusses how to apply the elements of color theory to improve the usability of a website.
Complementation. The principles of complementation guide web designers in the creation of appealing designs. When multiple colors will be featured on a site, they should occupy opposite ends of the color spectrum. This provides balance and allows the eye to perceive the combination as pleasing. Two examples of opposing colors on the color wheel are blue-orange and red-green. On the wheel, blue is opposite from orange and red is opposite from green.
Contrast. Contrast is used to reduce eyestrain and help the user focus on specific elements. Effective use of contrast will divide the parts of a website to direct attention to important sections. Contrast is most obvious in the text contained of a website. Designers will often use a light background color and a dark text color because this combination focuses readers on key marketing messages.
Vibrancy. Vibrancy refers to the emotionality of a design. Websites will use color to induce emotion. Tapping into a visitor's emotions can produce significant results. In general, brighter colors cultivate energetic feelings and darker colors relax. Websites that are selling something tend toward brighter colors.
Need to improve your brand image or website? A web designer will know how to apply color theory and color psychology to enhance the persuasiveness and usability of your brand and website.
About Lounge Lizard:
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com
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