WhatsMode: Know how Influencer Marketing Linked to Social PR
LOS ANGELES, May 11, 2018 /PRNewswire-iReach/ -- Influencer Marketing is becoming one of the most used forms of social PR for the up and coming social e-commerce brand WhatsMode to gain exposure and ramp up overall sales through various social media platforms. This new age "word of mouth" PR tactic is commonly used to create a relationship between consumer and distributor by using trusted social influencers to tell WhatsMode's story for them and influence their dedicated following to engage with their customized stores on the WhatsMode platform. Each influencer opens an e-commerce store using their imagery and customized products that their fans will enjoy and ultimately purchase. Social media influencers are seen as "modern-day celebrities," have more credibility than paid advertisements, and are more cost-effective than traditional forms of advertising.
Social media influencers are becoming more popular than mainstream celebrities, and WhatsMode is capitalizing on the popularity of this trend. According to a recent study, 30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a mainstream celebrity. Nearly 70% of millennials favored non-celebrity endorsements, mainly from influencers that they consider peers. Social media influencers with a large dedicated following can easily sway the opinions of their audience about a product or service they place in front of them. WhatsMode uses influencers with a 20,000+ following to promote their store and drive traffic to the website to boost overall sales and exposure. Each influencer is incentivized with an 8% rev share and uses a customized link and discount code to draw in consumers.
Consumers are often wary of targeted paid advertisements on social media and view them with skepticism. Consumers do not want pesky advertisements interrupting their continuous scrolling for content, and this is where influencer marketing comes in. Unlike paid ads, a social influencers content is desirable and wanted; the potential consumer has made a conscious choice to follow along with the influencers daily life and stay connected to their content. This digital relationship creates trust between the consumer and the influencer, and the consumer is more likely to respond positively to a clothing line that the influencer can advocate for and is personally involved with. This message is seen without bias as opposed to an advertisement that is being forced on them and interrupting their daily social media scrolling. WhatsMode has been able to use their 200 plus influencers to reach consumers on a global level.
Influencer marketing is also more cost-effective than traditional marketing when it comes to ROS and overall return on investments. According to a recent study, 22 percent of surveyed marketers said influencer marketing is the most cost-effective PR along with email marketing. The average for an ROI using an influencer to promote a product is a return of $6.50 for ever $1 spent. Most brands make $2 or more for ever $1 spent on influencer marketing. Influencer marketing is also easily trackable; you can accurately measure the performance of a social influencer by click-through rates, referral traffic, and overall revenue.
WhatsMode differs from the traditional brand using influencer marketing as a social PR tactic by getting the influencers involved in the company on a more profound personal level. By being the creative director behind their store, they are motivated by the store's success, and their followers are reacting positively to their newfound journey into social e-commerce. This close relationship between distributor and influencer acts more as a business venture rather than merely handing over cash to a social media presence in exchange for a post about a product they are not emotionally invested in. This symbiotic relationship has been the model for WhatsMode since 2016.
In conclusion, the digital world is a tight space to navigate and make your voice heard through traditional ways of paid advertisements. WhatsMode has broken through this barrier by using influencers to market their stores on their platform, and has become a valuable and necessary social PR tool. Social influencers have helped gain WhatsMode credibility, have proven to be more effective than other forms of digital advertising, and are an essential asset to the company's success. The influencers are seen more as business partners and coworkers rather than a third party form of advertising, and this close relationship has not only benefited whatsmode, but it has also helped social influencers break into the realm of e-commerce and become a part of a large-scale operation.
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Media Contact: Laure-Cecile Lafond-Fenonjoie, WhatsMode, 8813816394687, [email protected]
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