Wiley and Glassdoor Collaborate to Create Employer Branding For Dummies®
Hoboken, NJ (PRWEB) September 08, 2014 -- John Wiley & Sons, Inc. and Glassdoor have partnered to create Employer Branding For Dummies, Glassdoor Special Edition. The new e-book aims to help marketers, recruiters and HR professionals develop a compelling employer brand.
The Employer Branding For Dummies e-book features:
- Ten ways to start improving a company’s brand
- How to use talent analytics to improve a company’s branding strategy
- How to attract Millennial job seekers by going mobile
- Ways to engage employees as brand ambassadors
- Best practices from VMware, 1-800 Contacts, Enterprise Rent-A-Car and other forward-thinking companies optimizing their own brands
“The Employer Branding For Dummies book was a true collaboration between Wiley and Glassdoor,” said Lisa Coleman at Wiley. “Glassdoor has the knowledge and expertise for what it takes to develop a solid employer brand. They were the perfect partner, combining their knowledge with our ‘For Dummies’ brand which resulted in a win-win for both of our teams.”
“Of all the vendors I’ve worked with, Wiley has been one of the best, a true partner to help every step of the way,” said Alicia Garibaldi, product marketing manager at Glassdoor and author of Employer Branding For Dummies.
For more information about Employer Branding For Dummies, Glassdoor Special Edition or to download a copy of the e-book, visit the Glassdoor for Employers website.
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About For Dummies®:
After 20 years, more than 250 million copies printed, and millions of e-books downloaded, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon…[it is] a sign of the times,” [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website, and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game, and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
About Glassdoor
Glassdoor, founded in 2007, is the leading career community designed to help job seekers find jobs and address critical questions that come up during the search, application, interview and negotiation phases of employment. Glassdoor provides the most transparent look at company culture, work environment, salary and compensation and the interview process thanks to the millions of insights shared by employees, job candidates and employers. For employers, Glassdoor offers recruiting and employer branding solutions to help maximize talent acquisition strategies and optimize results. As of August 2014, Glassdoor now welcomes more than 25 million members to its desktop and mobile platforms. Glassdoor is backed by Benchmark, Sutter Hill Ventures, Battery Ventures, DAG Ventures, Dragoneer Investment Group and Tiger Global. Glassdoor.com is a registered trademark of Glassdoor, Inc.
Chantal Kowalski, Wiley, http://www.wiley.com, +1 3175723492, [email protected]
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