Wiley Releases New Essential Guides for Graphic Design Students & Professionals
Hoboken, NJ (PRWEB) November 08, 2013 -- John Wiley & Sons, a leader in education and graphic design publishing, is releasing three new titles for both student and professional graphic designers. From the fundamentals of graphic design to putting together a world-class portfolio, these new releases are essential for any student of design as well as professionals in the field looking to sharpen their skills and grow their practices. Written by graphic design leaders from both the classroom and industry, these titles have been revised and updated to take the next generation of graphic designers to new levels of competency and success.
The first title, The Graphic Designer’s Guide to Portfolio Design, 3rd Edition ($45.00; November 2013), was written by Debbie Rose Meyers, a professor of graphic design, advertising, and web design at the Art Institute where she teaches portfolio design courses. Both students and practicing professionals know landing a great job in graphic design starts with creating a portfolio that presents a professional’s best work in style. The book is loaded with sample portfolios, interviews with leaders in the graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, and it tells readers what they need to know to make the transition from design student to design professional. Inside, readers will learn:
•What every winning creative or design portfolio should include
•How to design a simple and appealing digital portfolio interface
•Things that can go wrong when developing your portfolio—and how to fix them
•How to write excellent resumes, artist's statements, and cover letters
•How to get the most out of HTML5, InDesign, and Adobe Edge
•Tips and tricks to truly impress during a job interview
Graphic Designer's Guide to Portfolio Design gives designers all the guidance they need to make their work be heard loud and clear.
The second title focuses on allowing students to develop core graphic design competencies, while understanding how these fundamentals translate into new and evolving media. Graphic Design School: The Principles and Practice of Graphic Design, 5th Edition ($50.00; September 2013) provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. This new edition includes endless examples from magazines, websites, books, and mobile devices, as well as a brand-new section on web and interactivity that covers topics such as project development roles, web tools, coding requirements, and more. With full color illustrations throughout, Graphic Design School provides:
•An understanding of graphic design basics to devising original concepts, to creating successful finished designs
•Clear explanations of how the fundamentals translate into new media
•Full-color illustrations throughout
•Case studies with critical evaluations of existing works, biographies of key players in the graphic design field, and student questions
The third title, Type Rules!, Fourth Edition ($55.00; December 2013), is an up-to-date, thorough introduction to the principles and practices of typography. Through new digital platforms, the art of typography is experiencing a resurgence with not only traditional graphic designers, but also web and app designers and developers. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Fully illustrated throughout with a smart, relevant design, Type Rules! explains the technical side of typography and applies it to effective design.
A must-have for professionals and students alike, the book includes dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite. Also, new to this edition are links to video demonstrations on core topics. Completely revised and updated, Type Rules! is the best book available on the topic that will prove its value time and again.
All three titles are now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit http://www.wiley.com.
About the Authors
The Graphic Designer’s Guide to Portfolio Design, 3rd Edtion
Debbie Rose Meyers, MFA, EdS, is a professor of graphic design, advertising, and web design at the Art Institute of Fort Lauderdale in Florida, where she also teaches portfolio design courses and develops curricula for graphic design and multimedia programs.
Graphic Design School: The Principles and Practice of Graphic Design, 5th Edition
David Dabner, London, England, has taught in the UK at the renowned London College of Printing and served as Course Director for the UK's Higher National Diploma in Typographic Design. David is also the author of How to Use and Understand Design and Layout.
Sandy Stewart, Philadelphia, PA, is the Associate Dean for Academics at Drexel University's Westphal College of Media Arts & Design, where she was the recipient of the Allen Rothwarf Award for Excellence in Teaching. Sandy has also co-owned an award-winning graphic design firm, Concept 3 Design, for ten years, and is an active freelancer, with clients including Fortune 500 companies, national magazines, and museums.
Eric Zempol, Philadelphia, PA, is a graphic designer and instructor at Drexel University specializing in digital and web design techniques. Eric is the recipient of the 2009 AdobeMAX Award for best demonstrated used of their software applications.
Type Rules: The Designer’s Guide to Professional Typography, 4th Edition
Ilene Strizver is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she's been creative and production director of Upper & lower case (U&lc) Magazine and director of typeface development at International Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with respected type designers such as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw. Ilene writes the popular column, "fy(t)i: For Your Typographic Information" for fonts.com, as well as "TypeTalk" for creativepro.com. She conducts her widely acclaimed Gourmet Typography workshops internationally and teaches at SVA. In late 2011 Ilene launched Typecast Webinars.
The Graphic Designer’s Guide to Portfolio Design, 3rd Edition
ISBN13: 978-1-118-42814-6
ISBN10: 1-118-42814-5
Publication Date: November 18, 2013
Price: $ 45.00
Graphic Design School: The Principles and Practice of Graphic Design, 5th Edition
ISBN13: 978-1-118-13441-2
ISBN10: 1-118-13441-9
Publication Date: September 23, 2013
Price: $ 50.00
Type Rules! The Designer’s Guide to Professional Typography, Fourth Edition
ISBN13: 978-1-118-45405-3
ISBN10: 1-118-45405-7
Publication Date: December 2, 2013
Price: $ 55.00
Evelyn Martinez, Wiley, http://www.wiley.com/WileyCDA/, 201-748-6358, [email protected]
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