Winston-Salem Open Partners with SequentialT
Morristown, NJ (PRWEB) July 09, 2013 -- The Winston-Salem Open has partnered with SequentialT, a marketing and technology company that develops robust fan engagement platforms, to enhance the fan experience and capture data for the tournament, which is the final ATP tour stop before the U.S. Open. The program is currently being customized for the Winston-Salem Open and will launch before its beginning on August 18.
“We are thrilled to partner with the Winston-Salem Open on such an exciting program,” Peter Kraft, CEO of SequentialT, said. “The importance of fully engaging fans is critical to optimizing ticket sales, attendance and sponsor activations. We’re looking forward to a new level of fan engagement and data capture for the Winston-Salem Open.”
The program issues FanIDs (like a frequent flier number) to Winston-Salem Open fans, allowing them to engage and experience the tournament in a whole new way. Fans also will be able to “ticket-link” to their FanID, making them eligible for great prizes and perks from the Winston-Salem Open and its partners. Match predictions, social forums and connections are additional features that make the program a great experience for all tennis fans.
“This is a very exciting program for us,” Winston-Salem Open director Bill Oakes said. “We’re committed to maximizing the fan experience, and this program will help provide the level of engagement our fans have come to expect and deserve.”
SequentialT works with a wide range of sports teams and organizations to help them better engage fan relationships. For more information about SequentialT, contact Rebecca Wang at rwang(at)sequentialT(dot)com or visit sequentialT.com.
Tickets to the Winston-Salem Open are available online at winstonsalemopen.com, by calling (336) 758-6409 or in person at the Wake Forest ticket office located at Bridger Field House at BB&T Field. The Winston-Salem Open is offering several enhancements to this year’s tournament, including new seating that features approximately 20 percent more leg room for individual reserved seats and eliminates all “bench seating.” Also, there will be no additional fees to the ticket price, parking will be free again this year and all box seats are padded for comfort.
About the Winston-Salem Open
The Winston-Salem Open, an ATP World Tour 250 event with a total purse of $625,000, will take place from August 18-24, 2013, with qualifying set for August 17. The tournament will be the final men’s event of the Emirates Airline US Open Series. For more information on the 2013 Winston-Salem Open, please go to winstonsalemopen.com.
About the Emirates Airline US Open Series
Now in its tenth season, the Emirates Airline US Open Series continues to serve as a true regular season of hard court tennis, linking nine summer tournaments to the US Open. Fans follow the action throughout the summer during national broadcast coverage while players battle for $40 million, including a chance for bonus prize money at the US Open. The Series collectively reached a U.S. television audience of 39 million and drew more than 800,000 on-site fans in 2011. In 2012, Emirates Airline became the title sponsor of the Series, as well as the official airline of the US Open. The Emirates Airline US Open Series is also supported by sponsors American Express, Chase, Citizen Watch Company, and Esurance.
Rebecca Wang, SequentialT, http://www.sequentialt.com/, (973) 270-0866, [email protected]
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