WittyParrot Announces the Death of Corporate Collateral: A New Guide to Creating Component-based Messaging
San Francisco, CA (PRWEB) January 24, 2014 -- Collateral as we knew it, is dead. It was created in silos by product marketing, sales enablement, recruitment or customer support professionals in one-off’s or as part of a launch.
Often the result of the feverish efforts of a few bright people rushing to reach a deadline, and once born, it died. According to analyst firm Sirius Decisions, 70% of content created by marketing is never used by salespeople.
What will replace old style collateral?
- Reusable sales and marketing messaging components aligned with buyer needs,
- Intelligent components will be managed and structured for reuse on any device,
- Well-formed messaging components will be indexed, tagged and readily accessible via API's and keyword search,
- Easily adapted, combined, shared and localized across a global company and partners
In this eBook we explain and illustrate:
1. How to create and structure component based value messaging aligned with buyer needs,
2. How to adapt content components to create website content, brand messaging, sales-ready messaging and customer-service conversations,
3. How to deliver the right content at the right time to create competitive advantage.
You are invited to download our new eBook - no signup required.
Mark Gibson, WittyParrot, http://www.wittyparrot.com, +1 6503330703, [email protected]
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