New York, NY (PRWEB) July 24, 2013 -- C. Wonder, the revolutionary lifestyle brand that opened its first flagship store in New York City in October 2011, is excited to announce its website re-launch to further enhance the C. Wonder customer experience, bringing new meaning to surprise and delight.
The new http://www.cwonder.com will feature online monogramming for the first time ever, bringing unique and innovative personalization to the digital space. With a broad selection of products available for monogramming – oxford shirts, denim, throw blankets, cardigans, pillow covers, tote bags, pouches and more – C. Wonder’s online monogram boutique will include an expansive color palette for thread choices and font styles. The redesigned online shop is also excited to offer customers creative options for personalization beyond monogramming through a vast assortment of exclusive animal critters and whimsical symbols.
C. Wonder partnered with Acquity Group to update its digital customer experience and move the site to hybris’s high-caliber eCommerce platform. Acquity Group provided full front-end development and crafted C. Wonder’s new order management system specifically to support its variety of products and featured monogramming capabilities. The new cwonder.com is a streamlined and future-focused e-commerce solution built to support C. Wonder’s unique and personalized approach to online customer experience today, and in the long-term.
“The re-launch of cwonder.com is going to bring the customer experience full circle and make C. Wonder a true omni-channel retailer,” said Katherine Bahamonde, CMO and EVP of Global E- Commerce for C. Wonder. “The enhanced site offers our online customer a full C. Wonder experience with great functionality while delivering a unique experience.”
C. Wonder’s new website will be powered by the hybris OnDemand MultiChannel Commerce Suite, which offers best-in-class technology to support rapid business growth. C. Wonder selected hybris as its commerce platform for its robust search and navigation capabilities, solid ROI with long-term flexibility, and a sense of partnership and mutual investment. “C. Wonder is revolutionizing the way women shop online through creative product personalization and we are thrilled to be on board for the brand’s continued global expansion,” said Steven Kramer, Executive Vice President Sales, Americas, at hybris. “Through the hybris Commerce Suite’s scalable capabilities, C. Wonder can continuously offer the enhanced shopping experience its growing customer base has come to expect and appreciate.”
The new cwonder.com will not only create a livelier and intimate experience for customers through online monogramming and its fresh and more upbeat look and feel, it’s now also inviting customers to tap into the C. Wonder world through the introduction of the brand’s blog, Inside the C.: A Chic Guide to a Wonderful Life. Inside the C. (blog.cwonder.com) will highlight thoughtful stories geared to the interests of the ‘C. Wonder woman’ and will offer consumers a glimpse into the colorful and energetic lifestyle C. Wonder embodies and strives to achieve. The highly visual platform designed by NYC based creative agency, Frank Collective, will spotlight recipes, home decorating tips, Q + A sessions with tastemakers and influencers, and much more. With a surprise and delight element throughout, Inside the C is representative of all sides of the C. Wonder woman – chic, charismatic, colorful, charming, cool and caring.
About C. Wonder:
C. Wonder offers women's clothing, footwear, jewelry and accessories; housewares and home decor, personal electronics, great gifts, and delightful surprises at every turn. Our design teams create a wide-ranging assortment of beautiful, versatile and spirited products for all areas of our customer's life. Our stores offer unexpected touches at every turn: rich interior furnishings; personal fitting room settings; monogramming on select products; an open door return policy; and payment transactions anywhere in the store. C. Wonder is one of several lifestyle and consumer products brands being developed by J. Christopher Burch, founder and CEO of Burch Creative Capital, an entrepreneur and active investor across a wide range of industries for nearly thirty years. Mr. Burch has been a strategic investor in multiple technology and luxury brands, including Aliph (Jawbone), NextJump, PowerMat, Voss Water and Tory Burch. C. Wonder currently operates 14 stores, the SoHo Flagship and at the following malls: The Shops at Columbus Circle in Time Warner Center, Garden State Plaza, The Westchester Mall, Roosevelt Field Mall, Fashion Island, Tyson’s Corner, King of Prussia, Fashion Valley, The Fashion Mall at Keystone, Easton Town Center, The Mall at Millenia, Walt Whitman Shops and Lenox Square in addition to a full-service e-commerce boutique. Additional stores will open across the country in 2013 and beyond. For more information or to shop online, please visit: http://www.cwonder.com.
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit http://www.hybris.com.
About Acquity Group:
Acquity Group is a leading Brand eCommerce® and digital marketing company, now part of Accenture Interactive. Acquity Group leverages the Internet, mobile devices and social media to enhance its clients' brands and eCommerce performance. It is the digital agency of record for a number of well-known global brands in multiple industries. Acquity Group has served more than 600 companies and their global brands through thirteen offices in North America. For more information about Acquity Group, visit acquitygroup.com. For more information about Accenture Interactive, visit accenture.com/interactive.
Emily Johnson, Walker Sands Communications, http://www.walkersands.com/, 312-267-2939, [email protected]