Santa Clara, CA (PRWEB) July 22, 2013 -- After two years of declining TV shipments in Brazil, the 2014 World Cup is expected to support a double-digit rise in shipments, according to the Quarterly Brazil TV Shipment and Forecast Report from NPD DisplaySearch. Q1’13 TV shipments in Brazil declined 11% from a year ago to 2.1M units and the current full year 2013 forecast is expected to decline 2% year-over-year (Y/Y). The World Cup will be the first of several boosts to the industry over the next few years, with unit shipments rising 18% in 2014, as the World Cup begins. The final transition from analog to digital TV broadcasts in Brazil by the end of 2016 will also keep demand from falling in 2015 and, in conjunction with the Olympic Games in Rio de Janeiro, will slightly boost demand in 2016.
“Brazil will host the World Cup in 2014 and the Summer Olympics in 2016, and both are expected to be strong drivers of demand,” said Paul Gagnon, director of North American TV research for NPD DisplaySearch. “The country is also firmly in the middle of a transition from analog to digital TV broadcasts, which has proven to be a driver of growth for TV shipments in other regions.”
The current softness in TV shipments for Brazil - which accounts for approximately 5% of global TV shipments - reflects the recent weakness in retail sales, due to rising inflation and economic pessimism. CRT sales are declining at a rapid rate, but LCD TV shipments were also down in Q1’13. While overall demand so far this year has been soft, growth in large screen sizes (46” and larger) remains strong, indicating upper-tier consumers in the market for higher-priced products might not be feeling as much economic pressure. Korean brands continue to dominate unit sales, led by LGE and Samsung, which comprised nearly 50% of all Brazilian TV shipments in Q1.
“A leading manufacturing hub in Latin America, Brazil is one of the most dynamic and rapidly growing TV markets in the world; however, the market is very event-driven and cyclical,” Gagnon said. “Upcoming major sporting events in the country, combined with strong economic progress, should lead to increased business opportunities in the television market.”
For more detailed information about the Quarterly Brazil TV Shipment and Forecast Report, contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact(at)displaysearch(dot)com, or contact your regional DisplaySearch office in China, Japan, Korea, or Taiwan.
About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.
Lee Graham, The NPD Group, http://www.npd.com, 212-333-4983, [email protected]