You’ve Got Mail: Webmail Providers in the US Industry Market Research Report Now Available from IBISWorld
Los Angeles, CA (PRWEB) July 16, 2013 -- The Webmail Providers industry has fared well over the five years to 2013 on the back of rising prominence and accessibility of internet-based services. Despite challenges during the recession, including the 1.9% drop in consumer spending in 2009, businesses continued to experience mounting demand for establishing internet presence via advertising. Meanwhile, a skyrocketing number of broadband connections continued to drive individuals' use of webmail accounts and related services. Since 2008, the percentage of services conducted online has climbed at an annualized rate of 8.9%, according to IBISWorld industry analyst Agiimaa Kruchkin. Consequently, businesses' need for online presence has continuously strengthened, helping push up industry revenue at an annualized rate of 2.3% to $960.1 million over the five years to 2013, including 1.5% in 2013.
Although most webmail providers are entirely dependent on advertising revenue, the Webmail Providers industry industry emerged from the recession relatively unscathed, with revenue growing slowly during both 2008 and 2009. As consumer spending declined and advertising expenditures plummeted, advertisers scaled back their online marketing campaigns, but did not completely cut them. “Continuing a trend from recent years, the industry will continue to pull revenue away from traditional advertising media outlets due to lower costs and quantifiable efficiency achieved through online marketing,” says Kruchkin. “Furthermore, rebounding consumer spending and disposable income will continue to drive demand for subscription-based webmail services.”
Advertisers are expected to increasingly turn to webmail-based marketing due to cost efficiency and accountability advantages over traditional media. With proper analytics software installed, marketers can track which terms, ads and webmail providers are the most effective, allowing for incremental improvements in advertising campaigns. Meanwhile, the rise of mobile internet usage will hamper growth to an extent because these devices limit advertising, and thus will cut into operators' profitability. Nevertheless, innovation is the backbone of this industry, and as mobile apps and devices evolve, industry operators will likely incorporate webmail advertising into mobile devices, thus capturing a new opportunity for growth. IBISWorld expects industry concentration will continue to increase in the five years through 2018. The industry's larger players will increasingly acquire smaller start-ups and app development companies to further develop their webmail services. Current major players include Yahoo, Google, Microsoft and AOL. For more information, visit IBISWorld’s Webmail Providers in the US industry report page.
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IBISWorld industry Report Key Topics
Webmail providers develop and maintain webmail services. Practically every webmail provider offers e-mail access using a webmail client, and many of them also offer e-mail access by a desktop e-mail client using standard e-mail protocols. This industry includes both free and subscription-based (paid) webmail services. This industry excludes email usage via mobile devices.
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Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.
Gavin Smith, IBISWorld, 310-866-5042, [email protected]
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