yurbuds® Debuts Adventure Line Geared Toward Outdoor Athletes
St. Louis, MO (PRWEB) July 29, 2013 -- This month yurbuds® is debuting its new Adventure Line, geared towards the outdoor community. Known for integrating user feedback, yurbuds continues to design sport equipment for the needs of every type of athlete.
As an avid hiker, yurbuds designer Aaron Gorga is in tune with the outdoor community. By listening closely to the needs of his network, he created an innovative earphone that looks and feels like “gear” a hiker, climber or adventurer would use. yurbuds took samples of prospective Adventure Line models to the 2013 Winter Outdoor Retailer tradeshow and had attendees vote on the final designs. The new Adventure Line will be unveiled this week at the Summer Outdoor Retailer, where the community who contributed to the design will be the first to see the results of their feedback.
The new Adventure Line features all classic yurbuds qualities including a sweat and water resistant design for active use, FlexSoft™ comfort fit and TwistLock™ Technology that is guaranteed to never fall out. Additionally, the Adventure Line has tangle-resistant, rubberized woven cords which increase the water resistance to the IPX 5 level. The housing design and snap fit enhancers provide premium sound quality, and the QuikClik™ magnets allow for easy storage and access on the go.
“Extreme outdoor athletes are accustomed to durable, water resistant gear that has a certain rugged look and feel,” said Gorga, lead designer of the Adventure Line. “All of the details, such as the cord’s joint housing, location of the vents, and the way we layered materials were rethought and improved to exceed expectations.”
The Adventure Line includes both in-ear “Venture” models and over-the-ear “Explore” models. The Venture and Explore Pro feature a three-button microphone system with track, call and volume control, designed specifically for Apple products. The Venture and Explore Talk include a one-button microphone and is compatible with all smart phones including Android devices. The Explore Pro and Explore Talk both offer added comfort and support with a behind-the-ear design featuring soft, moldable ear loops.
“We are excited to release a new line that really delivers everything our adventurous customers want in an earphone,” said Daniel DeVille, Director of Marketing for yurbuds. “From concept to development and manufacturing, the Adventure Line was created not only for our community, but also with them.”
Designed to withstand the toughest outdoor conditions, the Adventure Line is guaranteed to never hurt, fall out, or lose sound quality, no matter how intense the journey. They are the first of their kind, created to work seamlessly with enthusiast’s other outdoor gear. For more information on yurbuds, go to yurbuds.com.
About yurbuds
yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company's mission: transform the athlete's experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.
As a company, yurbuds was recently honored by the 2013 International CEA Innovations Design and Engineering Awards for the Focus Limited Edition. yurbuds has also been awarded for its marketing, including a 2011 “Site of the Day” for A http://www.rds.com and a 2010 GOOD DESIGN AWARD. Forbes also named yurbuds the 9th Most Promising Company in America for 2009.
Carolyn Anger, Martz Agency, 480.998.3154, [email protected]
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