Singapore (PRWEB) July 23, 2013 -- ZALORA, South-East Asia’s fastest-growing fashion and beauty e-tailer, has announced the further expansion of its mobile repertoire with the launch of its Android shopping app across the region. The app launch follows the successful launch of the ZALORA iPhone shopping app three months ago, which had within 24 hours, become the number one lifestyle app in the iTunes stores of all ZALORA countries. In addition, it was also ranked the number one overall app in Singapore (http://www.zalora.sg/mobile-apps/), Malaysia (http://www.zalora.com.my/mobile-apps/) and Vietnam (http://www.zalora.vn/mobile-apps/).
The Android app enables fashion-forward and tech savvy shoppers to seamlessly navigate over 500 brands and 15,000 products across the apparel, shoes, accessories and beauty categories on ZALORA, making the exclusive convenience-centric offerings of ZALORA finally available to Android users as well. The shopping app is optimised with a range of highlights that enables on-the-go shoppers to:
- Receive push notifications on new arrivals and flash sales. This ensures that they are always kept up to date on apparels and accessories that have just been added to ZALORA’s collections while at the same time, staying privy to flash sales
- Find a product in the shortest time possible via browsing them by categories.
- Easily browse for a quick overview of product information, images, ratings and reviews thereby enabling shoppers to make an informed decision on their purchases.
- Add items to cart and infinitely save them for later (*as long as the app is kept active)
- Pick from multiple payment methods such as Credit Card, PayPal, and even Cash-On-Delivery
- Use discount codes via the mobile app and enjoy exclusive offers on-the-go.
In addition to these shopping features, the ZALORA Android app also provides users with a richer mobile shopping experience – It uses the built-in capabilities of the Android Operating System to create engaging native animations such as the ‘add-to-cart’ action. The app also manages to cater to all ZALORA markets despite the localized nature of each Zalora e-store where each store features a unique mix of products. This is accomplished by routing shoppers to the fashion and beauty catalogs for their respective countries (see attached for a view of Android App visuals).
Further to this mobile development, ZALORA will also be launching a redesign of its mobile site in August. The redesign will feature a more visual navigation route, with a style focus that will be specifically optimized for marketing, customer relationship management (CRM). The new and improved site will also feature additional filters, a clear multi-step checkout, and social sharing.
“Our developments in the m-commerce sphere earlier this year have proven to be the right move for us – Now almost 25% of our revenue across the region comes from mobile”, says Michele Ferrario, Regional Managing Director, ZALORA South-East Asia. “Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for ZALORA even within a region that has a promising but still nascent m-commerce sector.”
Update on Android App Launch:
As of 23rd July, within mere days from the Android app launch, ZALORA has received a tremendous amount of downloads. All seven ZALORA countries have shot up the Google Play store’s app charts to be ranked among the top 10 in their respective stores, for the shopping category.
Malaysia, Thailand and Vietnam’s ZALORA Android apps are currently ranked #1 in their Play stores’ shopping category, with Singapore’s and the Philippines’ ZALORA Android apps following closely at #2.
Founded in early 2012, ZALORA is South-East Asia’s fastest-growing online fashion and beauty retailer, with its presence in Singapore, Indonesia (http://www.zalora.co.id/mobile-apps/)., Malaysia, Brunei, the Philippines (http://www.zalora.com.ph/mobile-apps/)., Thailand (http://www.zalora.co.th/mobile-apps/), Vietnam, Hong Kong(http://www.zalora.com.hk/mobile-apps/) and Taiwan. After just a year of operation, the company has already achieved annualized double-digit million USD revenues and has in its employment of more than 1000 people in 7 markets.
ZALORA’s localized sites offer shoppers an extensive selection of over 500 top international and local brands and boasting of over 15,000 products across apparel, shoes, accessories, and beauty categories - For men, women and children - All with a thread of impeccable style woven through for shoppers to craft their desired styles.
An online shopping destination with endless fashion possibilities, ZALORA Singapore indulges every taste and preference on its convenient e-commerce platform with a thirty-day free returns policy, speedy deliveries of within 2-3 working days, free delivery available, and multiple payment methods that even includes cash-on-delivery; ultimately taking online shopping to a whole new level.
For more information, please visit Zalora.com.
ZALORA South-East Asia
Tel: +65 9363 4868
Chew Xiao Min, ZALORA South-East Asia, http://www.zalora.com, +65 93634868, [email protected]