B2B International Ltd - PRWeb Press Release Group http://www.prweb.com Business to business market research - Powered by PRWeb and RSSPad en xml@emediawire.com xml@emediawire.com 30 Market Research - Tapping The Power of the Hidden Persuaders http://www.prweb.com/releases/2005/10/prweb297668.htm Knowledge is power, in all branches of marketing. Research is an established tool of consumer marketing, but the construction industry has been slow to adopt market research as a means of tapping this knowledge. Now shower manufacturers are blazing a new trail. Business research specialist, B2B International, runs the Shower Brand Preference Monitor, a twice-yearly survey that canvases the opinions of 500 installers throughout the country. (PRWeb Oct 15, 2005)

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