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    <title>WOMMA Introduces New Course on Best Practices for Ethical and Effective WOM and Social Media Marketing</title>
    <link>http://www.prweb.com/releases/womma/Ethical_marketing/prweb2857144.htm</link>
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        <![CDATA[  <P>The Word of Mouth Marketing Association announced today it will offer an intermediate certificate course webinars called Best Practices in Ethical and Effective Word of Mouth Marketing.  The course begins October 6. (PRWeb Sep 10, 2009)</P>
        <P>Read the full story at <a href="http://www.prweb.com/releases/womma/Ethical_marketing/prweb2857144.htm">http://www.prweb.com/releases/womma/Ethical_marketing/prweb2857144.htm</a></P>]]>
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    <pubDate>Thu, 10 Sep 2009 07:00:00 GMT</pubDate>
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    <title>WOMMA to Offer Webcast Analysis of FTC Endorsements Rule Change</title>
    <link>http://www.prweb.com/releases/womma/ftc_webcast/prweb2845164.htm</link>
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        <![CDATA[  <P>With the highly anticipated issuance of the revised Federal Trade Commission (FTC, www.ftc.gov)  guidelines on third-party endorsements, the Word of Mouth Marketing Association (WOMMA, www.womma.org) will provide immediate commentary on a webcast after the FTC announcement is made. (PRWeb Sep 8, 2009)</P>
        <P>Read the full story at <a href="http://www.prweb.com/releases/womma/ftc_webcast/prweb2845164.htm">http://www.prweb.com/releases/womma/ftc_webcast/prweb2845164.htm</a></P>]]>
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    <pubDate>Tue, 08 Sep 2009 07:00:00 GMT</pubDate>
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    <title>WOMMA Offers Guidance for Marketers and Bloggers Anticipating New FTC Regulations </title>
    <link>http://www.prweb.com/releases/WOMMA/FTC_Regulations/prweb2734754.htm</link>
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        <![CDATA[  <P>The Word-of-Mouth Marketing Association (WOMMA), www.WOMMA.org, today announced practical and simple guidelines that both marketers bloggers could follow while awaiting the FTC&#039;s revised regulations on endorsements used in advertising and marketing. (PRWeb Aug 11, 2009)</P>
        <P>Read the full story at <a href="http://www.prweb.com/releases/WOMMA/FTC_Regulations/prweb2734754.htm">http://www.prweb.com/releases/WOMMA/FTC_Regulations/prweb2734754.htm</a></P>]]>
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    <pubDate>Tue, 11 Aug 2009 07:00:00 GMT</pubDate>
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    <title>Exclusive PQ Media Research: Despite Worst Recession in Decades, Brands Increased Spending on Word-of-Mouth Marketing 14.2% to $1.54 Billion in 2008 </title>
    <link>http://www.prweb.com/releases/word-of-mouth/marketing/prweb2692844.htm</link>
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        <![CDATA[  <P>While Growth Will Slow to 10.2% in 2009, Word-of-Mouth is on Pace to Remain among the Fastest Growing Segments of the Media and Communications Industry This Year; From Only a $300 Million Blip in the Marketing Services Sector in 2003, Word-of-Mouth Spending is Expected to Reach $3 Billion in 2013 (PRWeb Jul 29, 2009)</P>
        <P>Read the full story at <a href="http://www.prweb.com/releases/word-of-mouth/marketing/prweb2692844.htm">http://www.prweb.com/releases/word-of-mouth/marketing/prweb2692844.htm</a></P>]]>
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    <pubDate>Wed, 29 Jul 2009 07:00:00 GMT</pubDate>
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    <title>WOMMA Invites 2009 WOMMY Awards Entries</title>
    <link>http://www.prweb.com/releases/WOMMA/Word-of-Mouth/prweb2621334.htm</link>
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        <![CDATA[  <P>Awards Recognize Original Thought and Measured Results in Creative, High Impact Word of Mouth Marketing Campaigns (PRWeb Jul 8, 2009)</P>
        <P>Read the full story at <a href="http://www.prweb.com/releases/WOMMA/Word-of-Mouth/prweb2621334.htm">http://www.prweb.com/releases/WOMMA/Word-of-Mouth/prweb2621334.htm</a></P>]]>
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    <pubDate>Wed, 08 Jul 2009 07:00:00 GMT</pubDate>
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    <title>WOMM-U Session To Analyze Proposed FTC Regulations on Endorsements</title>
    <link>http://www.prweb.com/releases/WOMMA/FTC_Regulations/prweb2397224.htm</link>
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        <![CDATA[  <P>Learn Possible Impact of FTC Rules for Word of Mouth Marketing - Two-day Conference Sponsored by WOMMA, May 13-14, Miami Beach (PRWeb May 6, 2009)</P>
        <P>Read the full story at <a href="http://www.prweb.com/releases/WOMMA/FTC_Regulations/prweb2397224.htm">http://www.prweb.com/releases/WOMMA/FTC_Regulations/prweb2397224.htm</a></P>]]>
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    <pubDate>Wed, 06 May 2009 07:00:00 GMT</pubDate>
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    <title>WOMMA Appoints John Moore as WOM Enthusiast</title>
    <link>http://www.prweb.com/releases/Word_of_Mouth_Marketing/John_Moore/prweb2366634.htm</link>
    <description>
        <![CDATA[  <P>Former Starbucks and Whole Foods Marketer, Now a Noted Branding Consultant and Blogger, Serves as WOMMA&#039;s Leading Evangelist and Liaison to Brands and Blogging Community (PRWeb Apr 28, 2009)</P>
        <P>Read the full story at <a href="http://www.prweb.com/releases/Word_of_Mouth_Marketing/John_Moore/prweb2366634.htm">http://www.prweb.com/releases/Word_of_Mouth_Marketing/John_Moore/prweb2366634.htm</a></P>]]>
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    <pubDate>Tue, 28 Apr 2009 07:00:00 GMT</pubDate>
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