From Racial Equality to Gun Reform to Environmental Impact, Young Adult Americans Want To Shop with Brands That Can “Walk the Walk” When it Comes to Key Social Issues
June 24, 2022According to a new study from Zappi, seven in 10 respondents ages 18-34 say that a brand’s public support of a key social issue directly influenced them to shop with that brand for the first time within the past year, while two in five say that a brand’s lack of public support of a key social issue directly influenced them to stop shopping with that brand.
